|
|
 |
 |
| Awards |
Reviews
Edmonton Journal
Sep 11, 2002
|
Scott
McKeen
   
There really are two
kinds of people in the
world.
1) Those who enjoy
it when a belly dancer
shimmies up to the table
and stares seductively
into their eyes.
2) And those who don't.
Take that kid over
there -- the one buried
into his dad's lap to
avoid the dancer's gaze?
He's the latter.
The former is represented
by Docker Guy across
the room. The belly
dancer easily charmed
him out of his chair
and he's wiggling like
bait.
Me? I'm with the kid.
But I can't duck under
the table so I pretend
to be completely absorbed
in everything but the
dancer -- the view out
the window, the decor,
the food.
Fortunately, distraction
isn't difficult at the
Parkallen Restaurant's
newest outlet on Stony
Plain Road. It's a good-looking
room, nicely moody with
elegant hanging lamps,
linen on the tables,
art prints on the walls.
Then there's our server
this evening, a man
whose manners are only
exceeded by the delight
he takes in our choices
.
"Oh, excellent," he
says. "Excellent, sir.
Thank you, thank you."
The Parkallen, for
the uninitiated, is
the creation of the
Rustom family. Years
ago, they opened their
original place on 109th
St. and expanded the
business along with
a loyal fanbase. Pizza
is a staple, but Parkallen
also added burgers,
steaks and pastas to
the menu. It also has
a wonderful wine list.
Most important, I think,
is the selection of
Lebanese specialties
now on the diverse menu.
Four months ago, the
Rustoms opened this
place on Stony Plain
Road, which they call
simply Parkallen West.
The tables are busy
on a Saturday evening
and a number of diners
are enjoying Parkallen's
pizza. We decide to
go Meditteranean all
the way.
Parkallen offers starters
and entree-size plates
of such Lebanese standards
as hummus and baba ghanouj
-- respectively, chick
pea and eggplant spreads
- as well as tabouli
salad and the spiced
meatballs called kafta.
Kebabs, stuffed grape
leaves and fatouche
salad are also available.
Combination plates range
upwards from $15.
We begin with a small
order of baba ganouj,
$5, as well as some
filo shrimp, $8.95.
The eggplant dip, served
with fresh pita, is
creamy-rich and tart.
The pinky-size shrimp,
filo-wrapped and quick
fried, are crisp, subtly
sweet and quite delightful.
We decide to split
a full entree of lamb.
A double rack, with
sides of hummus, tabouli
salad and Lebanese-style
rice, is $29.
We also order a starter
portion of fatayre --
four spiced-beef meat
pies wrapped in Parkallen's
family-secret dough,
for $8.
The lamb turns out
to be perfect for sharing.
Each rack is big and
meaty -- big enough,
in fact, to satisfy
almost any appetite
-- and cooked to the
point where the bones
pull away with a gentle
tug. The Lebanese rice
is pungent with seasonings,
including cinnamon,
while the hummus is
one of the milder versions
I've tasted.
The fatayre are simply
presented and reminiscent
in flavour to a ground
beef pizza.
Dessert offerings include
baklava, a Lebanese-style
cheese cake, knaffe
and a number of Western
favourites.
We share a lovely date
square, dusted in oatmeal,
with vanilla ice cream
on the side.
The shrimp, the lamb,
the date square -- these
are better ways, I think,
to make a belly dance.
|
|
|
Edmonton Journal
Jan, 15, 1999
|
Wayne
Moriarty
   
The furnishings of
the old Parkallen restaurant
were just enough chairs
to fulfil the modest
expectations of the
few tables.
Then, say three months
ago, the room next door,
which used to be a TV
repair shop, became
part of the expanded
and beautified version
of the Parkallen. There
is risk, of course,
when a neighbourhood
fixture undergoes change.
You don't want to become
less of a restaurant
and more of a display.
Sometimes a face-lift
makes you look beautiful;
sometimes it makes you
look like Lucy.
The Rustom family,
a charming and warm
lot, went about the
business of change smartly.
After 12 years of pushing
pizzas, pies of considerable
reputation, the Rustoms
expanded the menu to
include Lebanese cuisine.
Before the change,
the fabulous Lebanese
fare came out only on
Saturday night. This
weekly event gained
a following, much like
clam- chowder Friday
at the Red Ox Inn.
The decision to offer
the baba ganouche, lebni,
kafta, et al daily was
a good move with great
timing: the other fixture
in town for Lebanese
cuisine, Chateau Beirut,
closed late this summer.
So, with an expanded
and exciting menu in
mind, the Rustoms went
about expanding the
restaurant. It is now
roughly twice the size
it was, with a new kitchen.
The room itself is spotless.
The old side is for
non-smoking; the new
side for smokers. The
walls are covered with
framed copies of The
Journal from a million
years ago -- the days
when colour funnies
included the likes of
Donald Duck and Johnny
Hazard.
On the wall by the
bar is a dizzying flurry
of press clippings on
the family. They've
deservedly been in the
papers a number of times
over the past 12 years.
The only real hint
that this is an ethnic
restaurant is the odd
concession to a picture
of Lebanon.
"Pizza is still what
we do," says Marcelle,
one of two daughters
and three children in
the family. They all
have careers outside
the restaurant, but
continue to assist mom
and dad.
It's late on a midweek
night when three young
zombies come in for
pizza and cigarettes
-- neighbourhood kids
who look dangerous in
a Kiefer-Sutherland-movie-kind-of-way.
Which is to say "harmless."
Following the teens
through the door at
around 10:30 is a fresh
looking couple in need
of pie: "Are you still
serving pizza?"
Pizzas paid the bills
here for a long time
and it doesn't look
like that's going to
change, even though
it's the Lebanese food
that qualifies as high
art.
I've had pies here;
and the sub sandwiches.
These efforts are distinctive.
The pies are thick,
cheesy numbers with
a lively tomato sauce,
a sturdy crust and all
the obligatory toppings.
The subs are packed
and toasted. There is
a fresh crunch to all
that rolls out of the
kitchen.
But it is the likes
of Lebanese fatouche
salad and the marinated
kafta combo that I have
come to praise most
excessively.
The salad is the signature
offering here: a thick
medley of romaine lettuce,
cucumbers, tomatoes,
green peppers, onions,
radishes, parsley and
baked pita chips livened
with Lebanese spices
and drenched in a healthy
dressing of oil and
lemon -- heavy on the
lemon.
You might also consider
one of the many kebobs
on the menu. My favourite
is the venerable sheish
kebob -- four skewers
of tender beef marinated
like only the Lebanese
can marinate.
The marinated kafta
is a pleasure, as well.
This traditional dish
is wildly spicy and
should be eaten with
a Lebanese rice -- the
slivered almonds, beef
and spices make it Lebanese.
Also on the side, sample
the humus and pita or
the baba-ganouche or
the tabouli.
Kafta, by the way,
is a finely ground serving
of marinated beef rolled
with parsley and onions
then baked. Here, they
served it with a display
of vibrant pickled vegetables.
If you go, and you
really should, and if
you are tempted by the
pizza or subs or onions
rings or back ribs or
steaks or barbecue chicken,
why not strap on the
belt and live a little
dangerously. Go for
the Lebanese.
|
|
|
Articles
Edmonton Journal,
Jul 30, 2003
|
Richard
Helm
It's not easy for
any new business to
sneak onto the commercial
stretch of 109th Street
between Whyte Avenue
and the High Level Bridge
in an unassuming fashion,
much less a new dining
house.
The Parkallen Restaurant's
latest balm to big appetites
seems to have pulled
off the feat, which
is even more amazing
when you consider the
place's bloodlines.
Parkallen Pizza quietly
set up shop in the old
Miami Pizza location
just a few months back.
The idea was to catch
the overflow of customers
being turned away from
the bustling mother
ship restaurant the
Rustom family has been
operating further down
109th Street for about
15 years now.
Word of mouth -- a
phrase never more laden
with meaning than when
it's applied to the
pizzeria trade -- is
starting to get the
news out, particularly
among the university
crowd. If you're looking
for great pizza, sold
by the slice if that's
your fancy, this spot
is definitely worth
a visit. The current
hot seller is the Bacon
Pizza, topped with real
bacon strips rather
than that processed
crumble that's passed
off in other establishments.
Joseph Rustom says
the business hours have
been thrown for a bit
of a loop during Edmonton's
frantic festival season,
with the Parkallen gang
slinging pizza at Taste
of Edmonton and Big
Valley and, coming soon,
The Fringe.
The new outlet's regular
lunch service has been
suspended through the
end of August, but the
place still opens daily
from 4:30 p.m. to 11.
The menu here is Parkallen
lite, restricted mostly
to pizzas, donairs and
salads.
Sadly there is little
of the Rustom's signature
Lebanese fare. (What,
no baba-ganoush?) A
notable exception is
the richly praised fatouche
salad ($8), a thick
medley of romaine lettuce,
cucumbers, tomatoes,
green peppers, onions,
radishes, parsley and
baked pita chips, livened
with Lebanese spices
and drenched in a dressing
of oil and lemon.
Unlike Parkallen West,
a fine dining expansion
that opened on Stony
Plain Road last year,
Parkallen Pizza is a
small outlet with modest
ambitions. (Maybe not
such a bad call: the
west-end experiment
is already being remodelled
as a bar.)
A couple of tables
crowd up against a pizza
bar just inside the
door, but the main dining
area upstairs is bright
and welcoming. Mirrors
hung on the walls overlook
seven tables and the
air wafting in from
the street below is
sometimes aromatic with
the fine tobacco for
sale at the cigar shop
next door. If you like
Borkum Riff with your
anchovies, this is the
place for you. I rather
liked it the day I dropped
by.
Pizzas pay the bills
here -- Parkallen has
always been known for
the quality of its pies
-- but don't overlook
the chicken pita ($6.95),
a savoury fistful of
marinated chicken breast,
sliced and spiced and
wrapped with lettuce,
tomatoes, onions, green
peppers and tsatsiki
sauce. Another Parkallen
staple, a strong selection
of wines, is available
to help wash everything
down.
|
|
|
BizEdmonton,
Sept. 19, 2002
|
Sheryl
Campbell
When Edmonton's acclaimed
Parkallen Restaurant
recently opened a new
location on Stony Plain
Road, it was time to
experience the food
that so many people
on the south side loved.
In its previous incarnation,
the Building Parkallen
West now occupies was
an Italian restaurant
with high ceilings and
an open kitchen.
Now painted a warm,
earthy taupe with hanging
light fixtures, the
Parkallen West has lots
of Lebanese ambiance.
The dining room is interesting
and elegant. The kitchen
was completely renovated
and includes a massive
wine rack to hold some
of its award-winning
wine collection.
Renovations rang in
at approximately $60,000,
on top of the $700,000
investment in the land
and building.
Joseph Rustom, chef
and co-owner, smiled
and shook his head when
he spoke of the grand
opening.
"All we did was put
a sign out front stating
that we were having
our grand opening op
May 6," Rustom said.
"We had 380 people come
through that evening.
We served free wine
and appetizers all night
long, and all our prepared
dishes disappeared.
We had to close for
three days to prepare
more."
We arrived just past
noon on a Tuesday, and
the dining room was
moderately busy. My
date and I decided to
indulge in only Lebanese
dishes, but there are
also daily lunch pizza
specials and a variety
of burgers, donairs
and salads available.
We began with the Lebanese
Fatouche Salad ($8.00).
It is a wonderful mixture
of romaine lettuce,
cucumbers, tomatoes;
onions, green peppers,
chopped parsley and
baked pita chips. The
dressing is lemon and
oil with a variety of
spices that meld together
perfectly. One regular
portion was more than
enough for two, and
side plates were provided
for our own servings.
Both of us found this
salad to be very delicious.
It was crisp, tart and
had so much flavor it
was hard to stop eating!
I was the lucky one
who took the leftovers
home, and the .salad
was just as good the
next day.
We decided to share
a number of items for
our main meal, including
Grape Leaf Rolls, Fatayre
(small baked beef meat
pies with tomato, spices
and onions), and Falafel,
the well-known dish
of deep fried ground
chickpeas and beans.
All arrived shortly
after we finished the
salad.
The Grape Leaf Rolls
($9.00) were very plentiful
with eight to an order,
and we found them light
but substantial with
rice and beef wrapped
in tender grape leaves.
These are nutritious,
tasty appetizers, and
actually tasted better
the next day.
The Falafels ($4.50)
were full of spicy texture
and flavor, but seemed
just a little bit dry.
However, with a few
spoonfuls of the accompanying
sesame seed sauce and
a sip of hearty red
wine, the meal continued
to be interesting and
delicious.
Fatayre ($8.00) was
our least favorite.
The meat pies looked
good but also seemed
a little dry. There
was no accompanying
sauce to moisten the
meat pies, although
the beef filling did
have lots of flavor.
They weren't bad, but
I wasn't tempted to
eat more than one.
The most popular lunch
items are pizza and
donairs, even though
the Rustoms did their
best to deter customers
from this habit a few
years ago.
"We raised the prices
on our menu five times
in one year" says Rustom.
"We were trying to veer
away from serving so
much pizza, but people
just kept coming despite
the price increases.
Rustom also noted that
prices had been so low
before the increases
their profit margin
had been minimal.
Food costs at the Parkallen
run at approximately
45 per cent, due to
the labor required to
prepare the Lebanese
specialties.
"My mom Nahia makes
all the complicated
Lebanese dishes by hand,"
says Rustom. "It is
very labor-intensive."
The new west end location
has been doing very
well, even though lunches
are not as busy as expected.
The restaurant has been
averaging monthly revenues
of $65,000, which should
only increase when a
patio opens next spring.
The only changes to
the menu planned are
a possible .expansion
of the steak dishes.
"Our menu is successful,
so we are not going
to change what our customers
like" said Rustom.
|
|
|
Edmonton Journal
Oct. 2, 2002
|
Judy
Schultz
Joseph Rustom and his
family now own and operate
three busy restaurants
in Edmonton, and the
chef's only free time
is Sunday.
On Sunday, they lock
up all three and stay
home for a whole day.
"It's our family time.
Could be a small group,
or could be 30 to 40
people," he says. "Especially
if it's a birthday.
Birthdays are a big
tradition with us."
Lebanese meals are
never small, and he
says it takes five to
six hours to prepare
a proper made-from-scratch
dinner.
No matter what the
occasion, Joseph wants
kibi -- steak tartare
made with raw beef flavoured
with allspice.
"It has soaked bulgur,
or cracked wheat, added.
We use a lot of cracked
wheat. It's plentiful,
it's cheap, and it helps
hold things together.
It's a natural filler."
No Lebanese meal is
complete without the
vegetarian mixture called
falafel.
"In the Middle East,
people love it as a
snack -- like your hotdog
stand, we'd have a falafel
stand."
He'd always serve an
eggplant dish, and one
of his favourites is
the delectable baba
ganouche. He roasts
the eggplant slowly,
for at least three hours,
so it's very soft and
creamy. When it's done,
put it under cold water
fast, and the skin comes
right off.
Traditionally, it was
roasted over an open
flame. The electric
oven doesn't quite match
the flavour, he says.
"We can't forget rice
pilaf. We always have
it with a meal."
He starts with some
beef, browning the meat
with quite a lot of
cinnamon, adding the
rice to cook in the
beef fat, then seasoning
it with salt and pepper.
It cooks on the stove
top, with just enough
water to puff up the
rice.
"The meat is almost
always kebabs, either
beef or chicken," he
says. "Lebanon is a
modern country, tastes
have moved away from
lamb to beef."
He might also serve
trout -- his favourite
fish. It would be very
simply fried, and served
with lemon and the falafel
sauce.
He laughs about their
traditional sweet tooth,
the reason behind so
many honey-dripping
pastries.
"We always have an
assortment of baklava.
My mother makes it at
the restaurant."
Joseph has tried the
instant versions of
Lebanese dishes that
are available now, and
he thinks they aren't
bad.
One of his favourites
for a quick snack is
falafel -- Lebanese
street food.
"Most supermarkets
have a pretty good mix
for falafel. Cedars
or Near East brand are
pretty good. Just follow
the directions."
All you have to do
is prepare the fresh
vegetables to go with
it: Radishes, parsley,
pickled turnips.
Put the cooked falafel
balls on the pita. Add
radish, tomatoes, onions,
pickled turnips, sesame
sauce, fresh parsley.
Roll it and eat it.
Pickled Turnips a la
Rustom
Makes about 2 cups
- 3 medium purple-topped
turnips
- medium beet
- salt
- vinegar
- water
Shred peeled raw turnip
with a coarse grater,
then add a raw, peeled,
sliced beet. Pour water,
half and half with vinegar,
over it to cover. Add
about 1 teaspoon (5
mL) salt. Cover. Leave
overnight. Drain, and
remove the beet slices,
which are there to colour
the turnip.
Tahini Sauce
Makes about 2 cups
- 1 clove garlic
- 1/2 teaspoon (2
mL) salt
- 1/2 cup (125 mL)
tahini
- 1/2 cup (125 mL)
water
- 1/2 cup (125 mL)
lemon juice
- 1/4 teaspoon (1
mL) cayenne
- 1/2 cup (125 mL)
parsley (finely chopped)
Mash garlic and salt
together in a bowl.
Add Tahini, blending
well (Tahini will thicken).
Gradually add water
to soften mixture. Blend
in lemon juice and cayenne.
Stir in chopped parsley
and serve as a dip for
fresh vegetables, pita
bread and falafel.
|
|
|
|
|
 |
|
 |
|